Business Opportunities in India
Nestle to launch Nido milk powder, other dairy brands
Our Bureau
Date of posting: 24-07-07
      Nestle will soon roll-out Nido, the world’s largest selling children’s milk powder brand, in India. A manufacturing facility has been set up at Moga. Nido is being test-marketed in Kerala and will be launched in other parts of the country in phases. The company aims big for dairy products and may launch many global brands in milk, yoghurt and powdered milk. In addition, it is investing in research and several new products may be launched for the Indian market.

      New products focused on the health and wellness segment, for example, could be liquid milk variants for lactose-intolerant consumers, senior company executives have been quoted in Indian business newspapers as saying. The company says India specific low-fat milk and yoghurt have been clocking excellent growth.

      Capacity expansion at its existing manufacturing facilities in Moga (Punjab) and Samalkha (Haryana), and sprucing up its distribution are being planned to handle increased demand for food products such as Maggi noodles and dairy products.

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