Business Opportunities in India
Amul introduces dairy products for the calorie conscious
Vincent Van Ross
Date of posting: 11-01-08
      For the calorie conscious and the weight conscious users of dairy products there is some good news from the topmost brand in Indian dairy products—‘Amul.’ Its recent introductions include ‘Amul Lite’ –a low-calorie bread spread and ‘Amul Lite and Trim Milk’—a long life skimmed milk with zero fat content.

      ‘Amul Lite’—low-fat, low-calorie and low-cholesterol bread spread—is a healthier substitute for other bread spreads such as butter and margarine which have at least 26% more fat and calorie content.

      The total fat content in ‘Amul Lite’ is 59% as compared to 80% in butter and margarine. And, the calorie content in 100 grams of ‘Amul Lite’ is 531 as compared to 720 calories in butter and margarine of equal quantity.

      Being a low-fat, low-cholesterol bread spread, ‘Amul Lite’ is particularly suited to those for whom consumption of high cholesterol and high saturated fat products are restricted.

      Its low-fat and low-cholesterol content reduces chances of heart ailments as it is low on saturated fat and high on PUFA, Omega-3 and Omega-6 fat contents which help to maintain healthy cholesterol levels.

      It is further fortified with Vitamin A and Vitamin D which help to improve vision and healthy skin.

      For a start, ‘Amul Lite’ has been introduced in 200gms plastic containers which cost Rs.32.00 each. The shelf life of “Amul Lite’ is six months under refrigerated conditions. ‘Amul Lite’ is produced in ISO-9000 certified fully-automated plant under strict hygienic conditions and it carries the AGMARK quality certification.

       ‘Amul Lite Slim and Trim Milk’ is a fresh, long life skimmed milk processed with Ultra High Temperature (UHT) technology which does not involve use of any preservatives.

      The UHT technology preserves maximum flavour, taste and nutritional value of milk simultaneously ensuring zero microbial activation.

      Protected from air and light through aseptic packaging system, ‘Amul Lite Slim and Trim Milk’ offers a shelf life of 6 months without refrigeration.

      ‘Amul Lite Slim and Trim Milk’ is rich in proteins, vitamins and minerals of natural milk with zero fat and cholesterol content.

      It is available in 1 liter, 500ml and 200ml tetra packs.

      ‘Amul’ is the brand name of Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) which revolutionized the production and distribution of diary products in India and became a model for development of dairy cooperatives in India.

      The brand name has become so popular that today the cooperative is recognized by its brand name. According to data provided by the cooperative, the ‘Amul’ milk processing plants have a handling capacity of 10.16 million liters per day and the turnover of the cooperative for the year 2006-2007 was 42,778 million rupees or 1,050 million US dollars.

      ‘Amul’ has an amazing range of dairy products which include butter, bread spread, a variety of cheese, sweets, fresh milk, fresh cream, ghee (clarified butter), infant milk and milk food, milk powder, condensed milk, diary whiteners, curd products, ice creams, chocolates, malted milk food (brown beverage), flavoured milk, cold coffee and health beverage.

       ‘Amul’ is the largest exporter of Indian dairy products with a ‘Trading House’ status. It exports ghee, butter, curd products, sweets, brown beverage, infant milk food, cheese, malai paneer and long life milk and fresh cream to the United States of America, gulf countries and Singapore.

      Recently, ‘Amul’ embarked on a direct retailing venture by creating ‘Amul Utterly Delicious’ parlours in Ahmedabad, Bangalore, Baroda, Delhi, Mumbai and Surat.

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